Company History

M-22 is not just a road; it is a way of life.

Founded by kiteboarders in search of epic wind and waves, M-22 was created to express a common passion for Northern Michigan. However, M-22 shares this passion beyond Michigan’s borders. It is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards,
cottages, friends and family everywhere.

M-22 is the feeling you get when you realize there is no other place you would rather be.

How it all Began…
Local kiteboarding icons Matt and Keegan Myers (also known as “The Broneah Brothers”) fell in love with M-22, literally while traveling along M-22 countless times in pursuit of wind, waves, and perfect beaches for their beloved sport of kiteboarding.  The M-22 image sparked something in the brothers that reminded them of natural beauty, good times, and positive energy!  Loving the fact that something so simple can mean so much to many different people each in a different way.

In 2003, T-shirts and stickers were made with the M-22 road sign as a logo for local kiteboarders and surfers to wear. In August 2006, Keegan wore an M-22 T-shirt on the cover of Traverse Magazine when the brothers were featured for Broneah Kiteboarding.  After the magazine was distributed, the phone rang off the hook for weeks. Quick to take things to the next level, the brothers went into production and worked with several Leelanau retailers.  The retailers sold M-22 hoodies, T-shirts, and stickers. The product line has continued to expand as new apparel and accessories continue to be added.  In November 2007, just in time for the holiday season, an M-22 company store opened in downtown Traverse City, and the distribution of M-22 wine and coffee has taken off.  Keeping the brand focused on quality products, service, supporting local businesses and eco friendly opportunities will continue to help grow the brand.