1st Annual M-22 Challenge

Brothers Introduce the 1st Annual M-22 Challenge

Unique bike, paddle, run event to be held in Northern Michigan’s Leelanau County on June 20th 2009.  Event showcases the area’s natural features with a bike race around Big and Little Glen Lake, a paddle race, and a 2 mile run including a Sleeping Bear Dune climb.

TRAVERSE CITY, MI, April 19, 2009 –  “We’re very excited to help promote the passion for Northern Michigan with the introduction of the first annual M-22 Challenge.  The unparalleled scenery of Northern Michigan combined with this unique event offers the community an opportunity to compete in a challenging and breathtakingly beautiful race,” said Matt Myers of M-22.  The Northern Michigan brothers and kiteboarders: Matt and Keegan Myers will be presenting the multi-discipline event on June 20th, 2009.

Designed to test athletes against Lake Michigan’s natural terrain and the area’s environmental elements, the M-22 Challenge course promises participants an unforgettable experience with a bike race around Big and Little Glen Lake, an exciting paddle “anything” event on crystal clear Little Glen, and a challenging 2 mile run including dune climb overlooking Lake Michigan.

“For me, the M-22 Challenge is taking place at the best location in the world, at the best time of the year.   There is no other event that utilizes the extreme uniqueness that this very location offers,” said Keegan.

After traveling the world in search of a destination full of natural scenic beauty, clean air and fresh water with sandy beaches, Matt & Keegan realized they had it all, and more, right in their Northern Michigan backyard. This passion for the area drove the development of their M-22 business and has motivated them to pioneer the M-22 Challenge which encourages everyone to get outside and enjoy the area in a clean, healthy way.

In support of the event, the brothers are proud to present the launch of M-22 Challenge website where detailed course information and event updates can be found.

Registration opens soon!  For additional information on the M-22 Challenge visit www.M22challenge.com.

About M-22:
M-22 is not just a road; it is a way of life. Founded by kiteboarders in search of epic wind and waves, M-22 was created to express a common passion for Northern Michigan. However, M-22 shares this passion beyond Michigan’s borders. It is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards, cottages, friends and family everywhere. M-22 is the feeling you get when you realize there is no other place you would rather be.

Press Contact:
Stephanie Zalucha, Marketing Director
stephanie.zalucha@gmail.com
M-22 Challenge

Matt Myers Sr., Event Coordinator
231-883-5935
challenge@m22online.com
M-22 Challenge